China Express Food Outlet Design in a Shopping Mall

Food Outlet Design Hand Sketches

China Express is Chinese food outlet in Phoenix Market City, Pune. The requirement was to create interesting wall graphics, posters, menu cards and create the overall ambience of the outlet look fascinating and attractive for customers walking by. 

Initial Scenario

The outlet had graphics with low clarity and distorted design language, food photographs pixelated, text which was not readable from a distance and overall green color which did not attract the customers to come for Chinese food.

Design Intend

The design idea was to take inspiration from the Chinese culture and create interesting graphics and artworks which could create an impact on the customer looking for Chinese food in the mall. 

Mood Board for Chinese Restaurant Environment Design Project by Keon Designs

Chinese Theme Mood Board for Food Outlet Design

Different artworks like noodles, chopsticks, Chinese buildings and food in the bowl were created on wallpapers to give an intuitive feel to a customer walking by. 

Food Outlet Design Hand Sketches

Chinese Artwork Designs by Keon Designs

The background color variation were well thought through considering the intention of the consumer and client.

Food Outlet Design Wall Paper Design

Background Color for Wallpaper Design by Keon Designs

Design and Strategy

Food items were segregated and photographed to create posters on walls. The graphic design language was well thought through and developed in a way that all the highlighting features are visible from the walking passage of the mall.

The strategy of the client to run the outlet was understood and the content of the posters and their arrangement in the outlet were planned accordingly.

The front wall shows the combo packs which is supposed to be high selling food items. The side walls consist of other food items which were also on high selling list like Sizzlers, Spring Rolls etc to attract the people entering the Mall. The alignment of posters was kept high to increase the visibility. The typography used is bold and easy to read from distance. Color language was thought through to keep contrast.

Food Outlet Design Poster2

Food Poster Vertical Design by Keon Designs

Food Outlet Design Poster1

Food Menu Poster Design by Keon Designs

The promotional posters to be kept on the desk were created to give special offer awareness to customer placing order. 

Food Outlet Design Poster3

Promotional Poster Design by Keon Designs

The menu cards were designed considering the same design language. The photographs of special food items were aligned with the product categories to create an impact on customer placing order. 

Menu Card Design for China Express a Chinese food restaurant in Pheonix Mall, Pune

Menu (Outside) Design by Keon Designs

Menu Card Design for China Express a Chinese food restaurant in Pheonix Mall, Pune

Menu (Inside) Design by Keon Designs

Actual site photographs

The installation of designed wall paper, posters and table top posters and menu cards were done as shown below. The overall theme of spicy and delicious food was created to give a fascinating look.

Food Outlet Design Actual Pics

China Express Outlet photographs in Phoenix Mall

Thank You.

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