Genie Chef is a mobile food outlet service in Pune, India. Genie Chef started with a mobile food outlet in the form of a mini bus standing at the high crowd zone of the city and wish to expand as a personalised chef based business for a house party which a user can book through an app. The business idea was to prompt a personalised chef like a Genie would make favourite dishes of one’s choice at desired place or home.
Actual Food Truck Image
The initial ideas were thought considering Indian market. The Maharajah Chef as we see in traditional Indian Hotels were thought as the mascot or main element of logo. This thought was based on the client meeting where keywords like Indian, Spicy, Maharajah, Chef, Digital, Specialized, Homely were deduced. Various hand sketches were drawn and were refined, yet we thought that a link is missing…
Hand sketches of Genie Chef logo by Keon Designs
In the discussion meeting at this phase Keon Designs had a very crucial question for client. What is the future that the company see in next 30 years? Is the company looking to expand its horizons outside India? What type of cuisine will be provided, will they be only Indian?
Client: “No the company want to expand itself, and see to make it global in next 10 years.”
Keon Designs: “Then why are we keeping the logo very Indian?”
Keon Designs Team refined the major attributes that were going to be the base of logo design.
1. House 2. Chef’s Hat 3. Genie’s Lamp
Attributes for designing Genie Chef Logo by Keon Designs
Once the attributes were finalized and also their priority was finalized, further ideations were done. The final logo sketch was refined and was developed according to the design principles and Golden Ratio Elements.
Construction of Genie Chef Logo by Keon Designs
Build variations of Genie Chef Logo by Keon Designs
Color Variations of Genie Chef Logo by Keon Designs
Friendliness and happy form was given to the brand identity so that it highlights the work culture of Genie Chef that is ‘’hukum mere aaka’’- asking for user for their desires and wishes.
The logo consists of a Genie Lamp in shadow, gives a second layer to the Waaaaoooo factor of it.
Genie Chef Logo design by Keon design
Genie Chef Stationary Design by Keon Designs
The typography was kept simple and easy to read with main attributes of joy and happiness
Genie Chef By keno design