Fresh Juice Brand Identity

keon designs fresh juice graphic

Brand Design by Keon Designs

Fresh Juice is a fruit juice bar chain getting developed across India. Brightness, friendliness, simplicity and freshness were the key attributes to be considered. Keon Designs Team developed the brand identity for the bar so that it could attract people and create the presence of ‘Fresh Juice’ in an interesting way.

keon designs fresh juice grahic

Logo by Keon Designs

The idea behind the Fresh Juice work was to divert people from the current scenario of excessive soft drinks consumption and bring a health-conscious way of getting refreshed.

keon designs fresh juice graphic

Fresh Juice experience

The brand identity that was developed consists of two elements – fruits and a glass of juice. 

keon designs fresh juice graphic
keon designs fresh juice graphic

Logo Building of Juice Bar

The different fruit graphics were created keeping in mind the minimalism of feel of the brand and were arranged to show a glass of juice to make it look intuitive for a viewer.

keon designs fresh juice graphic

Fruits Graphics

The typography of fresh juice was developed to promote freshness which in turn depicts the upper part of the glass.

keon designs fresh juice graphic

Typography of Logo

The typography with a splash of juice above letter ‘S’ with straw was developed in a way so that it could become the brand element which was then used on menu cards, T-shirts and other brand products.

keon designs fresh juice graphics logo
keon designs fresh juice graphic

Animation of Logo

Thank You.

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5 Responses to “Fresh Juice Brand Identity”

  1. Dear Keon Design Team,
    Good afternoon.
    Greetings of the day!
    Hope you are doing well!
    The design is too good. One suggestion from our side: the colour of grapes is misleading. Try to fine it.
    Any tag line you have suggested?
    If not then please try to provide it. It will still have larger impact.

    Rest all things are too good.

    1. Hi Dattatraya,

      We appreciate your interest.
      Well, the colours used have gone through refined selection understanding the design principles.
      And about the tagline yes it is been thought through but yet is under registration process so we have not published it.

      Thank you for your generous feedback.

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