Design (1.618) Part 1

Leonardo Fibonacci 1.618

Part 1: Why Do Designers Use Golden Ratio as Their Tool?

Design Raised to Golden Ratio.

This Blog is about what is Golden Ratio and Why do Designers use it as their tool?

Leonardo Fibonacci and Fibonacci Series

Leonardo Fibonacci 1.618

Graphic Artwork of Fibonacci in Golden Ratio by Pravin Ghodke

Thanks to Leonardo Pisano Bigollo, well known as Leonardo Fibonacci.

He was an Italian mathematician from the Republic of Pisa, who proposed a mathematical sequence which then turned out to bring golden ratio into existence.

The Fibonacci series is built as follows

a, b, (a+b)…

The next number in the series is generated by simply adding the preceding two numbers in series. So the series will be as follows

1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233, 377… and so on.

Golden Ratio and Fibonacci Series

The Golden Ratio is developed from Fibonacci series in the following way


Golden Ratio Mathematical Image by Pravin Ghodke and Keon Designs1.618

So considering any two adjacent numbers in the Fibonacci series we can see that the golden ratio (1.618) is achieved

1, 1, 2, 3, 5, 8, 13, 21, 34…

From the above sequence lets consider 13 and 21

So 13+21 = 33

34/21 = 1.619

Golden Ratio in Nature

The following video will explain how things in nature are related to Golden Ratio

Thanks to ETEREAESTUDIOS.COM for this video. The purpose to add this video to this blog is just for spreading the knowledge and get more visibility to the video.​

Now that we have come to a similar page where we understood the existence of golden ratio in Nature around us. Let us move forward to

Why do we (Human Designers) use golden ratio in our work?

As human beings, we still are born on Earth (not yet on Mars or …) and from childhood, we have been surrounded with nature, people (our own body) and things which knowingly or unknowingly are following the golden ratio. We have been looking at them, observing them and in our subconscious mind storing them as the references.

Golden Ratio in Nature

Now the role of Designers is very critical. They have to please their client or customer by creating “mesmerizing designs” (that’s what my clients expect from me!)

And for doing this we cunningly use the tool that has been mesmerizing them (or probably you also) since the childhood. And, that is GOLDEN RATIO.

I don’t know if the designers from other world are still using them, because maybe their clients have not been brought up with the things that follow the golden ratio. (I will have to ask that to the Thanos’s designer, but they are busy in destruction. Uhhh!)


I hope that has answered the important topic of debate in design world.

I will like to know your views on the same so just put your comments below. If you have liked it then please share this forward and together let’s spread the knowledge.

In my next blog I will be talking about how to use the golden ratio while designing, so stay tuned.


Thank you

Pravin Ghodke

Part 2: How to use Golden Ratio in Product Design?