Tag: design

Impact of Design on Industry and Society

Importance of Design in Industry Evolution of Wheel

We have been practising design from ages. Invention and evolution of the wheel is a design process.

There were problems with the transportation of goods. At that time people must have undergone various observations. They must have made prototypes and would have tested them. Ultimately, with the years and inputs from people design was evolved.

Need of Evolution

From the above story, it is clear that evolution occurred in various areas of industry. Why was the development required? What were the factors that moulded progression?

After the industrial revolution, companies started to invest in research and development to retain the brand value in the market. Automotive and food entrepreneurs picked it up fastest. With this, user or consumer started getting attention. Slowly Human-Centric approach appeared. Consumers started becoming prime important factors for industries.

Evolution of Industry

With the evolving technology, the requirements and aspirations of consumers also got evolved. The mindset of consumers evolved from the need to experience in the following way

Need > Efficient > Satisfaction > Experience > Next…

If we trace the development of any commodity we will get the above things in common. Before the industrial revolution buyers were in want of the goods that would support them endure. After World War II the economy was juggling on stings as it suffered losses. That drove the consumer’s mindset to efficient sources of the developing these products. Later a stable economy started building moreover an urge of satisfaction in buyers got developed. In the short term, the customer mindset turned towards desire. Today’s buyer is ready to pay more for an excellent experience, whether be it related to sitting in a car or sipping a cold drink.

Today's Consumer

Today’s consumer is impatient.

If an app is not simple to operate they uninstall it within a minute. Every time they go to a shopping mall, they have so much variety and brands serving them, gave them the superpower of choice. A product gets just 3 seconds to establish its trust. If it proves itself right, only then it stays in the hands of the customer or goes back on the shelf.

Lady making choice for product

Image from Google Search

How do industries sustain this competition?

Experience for Consumer

A company must know its target audience thoroughly before launching their product. To study the buyer is the first step of the design process of the product. If your merchandise can hit the right string of the heart only then a buyer is going to buy it. How do you connect to this string?

Design Thinking

Developing awareness of the changing inclinations of the target buyer is a challenging yet essential task. But with changing lifestyle and needs of employees, a brand must understand that this EXPERIENCE must evolve with time. This evolution must happen regularly and should mature with time. To make this happen an approach of design thinking must be applied. 

A design thinking cycle describing the steps in design process

Image from Google Search

Impact of Design Thinking

The value of design is difficult to define. Design is hard to isolate as a function. It operates differently for various sectors of industry.  That makes it difficult to benchmark or standardized measurement metrics. Instead, DMI (Design Management Institute) chose to look at the value of design-focused organizations as an aggregate.  In 2013, DMI and Motiv Strategies collaborated to develop a market index that could be used to track how design-focused companies perform relative to the S&P 500 over time. Fifteen US companies made the criteria for inclusion. The results supported a growing body of findings that good design drives shareholder value. 

DMI Design Value Index (Source: Design Management Institute)

The companies investing in design were able to sell their products or services far more effectively, with sales representing an average of 34% of growth in their turnover, compared to just 18% in companies that did not use design.

Over ten years period, design-driven companies outperformed the rest of the S&P index by 228%.

Keon Designs

We at Keon Designs use this design thinking to serve our clients. It has been recorded that our clients have generated commendable results with our approach. To get in touch with us for supporting your company please contact us on the following link.

Contact Us

Thank You.

Design (1.618) Part 2

Golden Ratio in Nature Keon Designs Pravin Ghodke

Part 2: How to use Golden Ratio in Product Design?

Design Raised to Golden Ratio Part 2 is in a series to my earlier blog, Design Raised to Golden Ration Part 1. To know the reasons for the use of the golden ratio by designers, please read the previous blog. In this blog, I have shared the methods of applying the golden ratio.

Part 1: Why Do Designers Use Golden Ratio As Their Tool?

Golden Ratio in Nature

In my previous blog, you have read about the behaviour of the golden ratio in the world. I am going to share some details about the golden ratio in Nature. And then I will share how to reflect that in our designs.

Golden Ratio in the Human Anatomy

Use of Golden Ratio in Human Beings. An educational blog by Keon Designs

Artwork created by Pravin Ghodke

The essential characteristics are located in at a span in golden ratio to the next distance.

Golden Ratio in Nature

Golden Ratio in Nature Keon Designs Pravin Ghodke

Golden Ratio in Nature image by Pravin Ghodke

In the above image, a radical shift in curves of the composition is situated in Golden Ratio or in Fibonacci Series.

There are many examples present in nature and our everyday surroundings. The main intention to focus on the above examples was to create awareness of the essential ways to replicate the way the golden ratio is present in nature. So following are the pointers

Three Important Observations & Their Application


Design the product in such a way that the height and the width of the overall outcome are in Golden Ratio.

Golden ratio in Height and width

Golden Ratio in Product Design image by Pravin Ghodke


Locate the essential elements of the product at a distance in the golden ratio.

Golden Ratio in Product Design by Keon Designs and Pravin Ghodke

Golden Ratio in Product Design image by Pravin Ghodke

Golden Ratio in Transportation Design or car by Keon Designs and Pravin Ghodke

Golden Ratio in Transportation Design image by Pravin Ghodke


The form switches its deflection in Golden Ratio.

Use of Golden Ratio in Product Design. An educational blog by Keon Designs

Golden Ratio in Transportation Design image by Pravin Ghodke

The above 3 possibilities of using Golden Ratio as the tool for Product Designing are a gist of the enormous number of possibilities. Now it depends upon your creativity how to make your good design better by using these pointers.

Thank You.

Pravin Ghodke

Design (1.618) Part 1

Leonardo Fibonacci 1.618

Part 1: Why Do Designers Use Golden Ratio as Their Tool?

Design Raised to Golden Ratio.

This Blog is about what is Golden Ratio and Why do Designers use it as their tool?

Leonardo Fibonacci and Fibonacci Series

Leonardo Fibonacci 1.618

Graphic Artwork of Fibonacci in Golden Ratio by Pravin Ghodke

Thanks to Leonardo Pisano Bigollo, well known as Leonardo Fibonacci.

He was an Italian mathematician from the Republic of Pisa, who proposed a mathematical sequence which then turned out to bring golden ratio into existence.

The Fibonacci series is built as follows

a, b, (a+b)…

The next number in the series is generated by simply adding the preceding two numbers in series. So the series will be as follows

1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233, 377… and so on.

Golden Ratio and Fibonacci Series

The Golden Ratio is developed from Fibonacci series in the following way


Golden Ratio Mathematical Image by Pravin Ghodke and Keon Designs1.618

So considering any two adjacent numbers in the Fibonacci series we can see that the golden ratio (1.618) is achieved

1, 1, 2, 3, 5, 8, 13, 21, 34…

From the above sequence lets consider 13 and 21

So 13+21 = 33

34/21 = 1.619

Golden Ratio in Nature

The following video will explain how things in nature are related to Golden Ratio

Thanks to ETEREAESTUDIOS.COM for this video. The purpose to add this video to this blog is just for spreading the knowledge and get more visibility to the video.​

Now that we have come to a similar page where we understood the existence of golden ratio in Nature around us. Let us move forward to

Why do we (Human Designers) use golden ratio in our work?

As human beings, we still are born on Earth (not yet on Mars or …) and from childhood, we have been surrounded with nature, people (our own body) and things which knowingly or unknowingly are following the golden ratio. We have been looking at them, observing them and in our subconscious mind storing them as the references.

Golden Ratio in Nature

Now the role of Designers is very critical. They have to please their client or customer by creating “mesmerizing designs” (that’s what my clients expect from me!)

And for doing this we cunningly use the tool that has been mesmerizing them (or probably you also) since the childhood. And, that is GOLDEN RATIO.

I don’t know if the designers from other world are still using them, because maybe their clients have not been brought up with the things that follow the golden ratio. (I will have to ask that to the Thanos’s designer, but they are busy in destruction. Uhhh!)


I hope that has answered the important topic of debate in design world.

I will like to know your views on the same so just put your comments below. If you have liked it then please share this forward and together let’s spread the knowledge.

In my next blog I will be talking about how to use the golden ratio while designing, so stay tuned.


Thank you

Pravin Ghodke

Part 2: How to use Golden Ratio in Product Design?

Planter Kit Packaging

Planter Kit packaging design project by Keon Designs for Chajjed Gardens.

Planter kit is a mini plant pot kit which includes the soil discs (coco peat discs) and seeds used for home decor and indoor planting. The mini pot, coco peat discs and seeds are the main products which were supposed to be packaged and displayed in malls.  Such kits with different seeds like Chilly, Coriander, fenugreek, Basil, Lettuce, Sage, Shepu, Spinach, Tomatoes and wheat were packaged. The role of Keon Designs to create the seamless designs for the variety of packages.

Planter Kit packaging design project by Keon Designs for Chajjed Gardens.

The packaging design needed to be attractive and needed something new which could pull the customer walking by and grab their attention. Although the parallel products in the market were cubical boxes with pot kits inside and hence, we decided to make an intuitive concept in which the packaging should appear as a plant itself! 

The Interlocking leaves packaging - Product Design part

The upper top surface of the package looks like two leaves blooming over the planter kit which gives an intuitive feel of the plant to the customer and it interlocks to close the package and flattens while transportation making it easy to use and cost-effective packaging product. The two slits on sidewalls of the packaging strip lock the pot and make it easy to handle.

Planter Kit packaging design project by Keon Designs for Chajjed Gardens.

Lock system_packing design by Keon Designs

Planter Kit packaging design project by Keon Designs for Chajjed Gardens.

kit design by Keon Designs

Video of packaging operation by Keon Designs

Finally The Plant style design !

The major product design part was completed to make the packaging sturdy, easy to handle, transportation and usage for customer. 

The graphics were kept simple and elegant to give a plant look to the package. The colour combination of green leaves with soil patch on top makes it look a plant and the walls were highlighted with green and red depending on the seeds like chilly’s was kept red and spinach was kept green. The typography was calligraphy giving it casual and elegant look. The seed name in hindi was also given below the main product name and the contents in the kit was highlighted on right. 

Planter Kit packaging design project by Keon Designs for Chajjed Gardens.

plant kit product packing design Designs by Keon Designs

Planter Kit packaging design project by Keon Designs for Chajjed Gardens.

plant kit Designs by Keon Designs

Plant kit Product packing dseign by keon designs

plant kit Designs by Keon Designs

Planter Kit packaging design project by Keon Designs for Chajjed Gardens. Chilli Packaging Design

plant kit Designs by Keon Designs

Planter Kit packaging design project by Keon Designs for Chajjed Gardens. Spinach Packaging Design

plant kit Designs by Keon Designs

Planter Kit packaging design project by Keon Designs for Chajjed Gardens. Tomato Packaging Design

plant kit Designs by Keon Designs

Inside Infographics

The planter kit has three main things inside- Pot, cocopeat discs and seeds. To use the planter kit , we created 4 simple graphical steps on the back side of the packaging for better experience of the user.  

Infographics or information graphics layout for a Packaging Design Project for Chajjed Gardens, Pune, India

Planter kit design by Keon Designs

Thank You.

Other Posts by Keon Designs​