China Express is Chinese food outlet in Phoenix Market City, Pune. The requirement was to create interesting wall graphics, posters, menu cards and create the overall ambience of the outlet look fascinating and attractive for customers walking by.
Initial Scenario
The outlet had graphics with low clarity and distorted design language, food photographs pixelated, text which was not readable from a distance and overall green color which did not attract the customers to come for Chinese food.
Design Intend
The design idea was to take inspiration from the Chinese culture and create interesting graphics and artworks which could create an impact on the customer looking for Chinese food in the mall.
Chinese Theme Mood Board for Food Outlet Design
Different artworks like noodles, chopsticks, Chinese buildings and food in the bowl were created on wallpapers to give an intuitive feel to a customer walking by.
Chinese Artwork Designs by Keon Designs
The background color variation were well thought through considering the intention of the consumer and client.
Background Color for Wallpaper Design by Keon Designs
Design and Strategy
Food items were segregated and photographed to create posters on walls. The graphic design language was well thought through and developed in a way that all the highlighting features are visible from the walking passage of the mall.
The strategy of the client to run the outlet was understood and the content of the posters and their arrangement in the outlet were planned accordingly.
The front wall shows the combo packs which is supposed to be high selling food items. The side walls consist of other food items which were also on high selling list like Sizzlers, Spring Rolls etc to attract the people entering the Mall. The alignment of posters was kept high to increase the visibility. The typography used is bold and easy to read from distance. Color language was thought through to keep contrast.
Food Poster Vertical Design by Keon Designs
Food Menu Poster Design by Keon Designs
The promotional posters to be kept on the desk were created to give special offer awareness to customer placing order.
Promotional Poster Design by Keon Designs
The menu cards were designed considering the same design language. The photographs of special food items were aligned with the product categories to create an impact on customer placing order.
Menu (Outside) Design by Keon Designs
Menu (Inside) Design by Keon Designs
Actual site photographs
The installation of designed wall paper, posters and table top posters and menu cards were done as shown below. The overall theme of spicy and delicious food was created to give a fascinating look.
China Express Outlet photographs in Phoenix Mall
Thank You.
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