Customer Experience/User Experience plays a key role in spearheading the growth of any web-based business. The web-interface or the software application must be cognitive, be it a portfolio website or an interactive application or just a product screen. If you've often thought about why some websites or applications are more fun to use or more appealing to look at than others, design is the magic ingredient that makes all the difference and can metamorphose your business into a growth powerhouse.