With the evolving technology, the requirements and aspirations of consumers also got evolved. The mindset of consumers evolved from the need to experience in the following way
Need > Efficient > Satisfaction > Experience > Next…
If we trace the development of any commodity we will get the above things in common. Before the industrial revolution buyers were in want of the goods that would support them endure. After World War II the economy was juggling on stings as it suffered losses. That drove the consumer’s mindset to efficient sources of the developing these products. Later a stable economy started building moreover an urge of satisfaction in buyers got developed. In the short term, the customer mindset turned towards desire. Today’s buyer is ready to pay more for an excellent experience, whether be it related to sitting in a car or sipping a cold drink.