Krushivardhan AgroTech is working as a bridge between Indian Farmers and customers to promote farmers and bring their food products on online stores under their name. Keon Designs work was to develop the Food Product Packaging Design considering the growing Agro Industry in India.
Krushivardhan AgroTech product Packing design by Keon Designs
The Need
The project requirement was to create packaging of dry fruits like cashews, raisins ( kismis in hindi ) and almonds developed by company to bring the products on online platform like Snapdeal.
The clear idea was to make packaging attractive and create eye catchy effect for online customer. The attractiveness of product and cost effectiveness for the growing startup were two major parameters to start. In minimum paper usage, Keon’s team designed the packaging to make it cost effective for client.
concepts for Product packing design by Keon Designs
The Thought Process
Keon’s team started with basic attributes of happiness and cute face of a child. Various ideas were explored and the one with open mouth banged the attention !
The open mouth shows the eagerness and enjoyment to eat the delicious dry fruits. This expression became the brand visual identification mark and eventually all the product packages got the same.
Krushivardhan Packaging Design by Keon Designs
The different packagings of types of dry fruits got varied colours. Special package of mixture of four varied dry fruits was also created named “Khushiyaan” meaning “happiness” !
Chaahews & Kismis product packing design by keon designs
Chaahews & Kismis product packing design by keon designs
chaahews product packing design by keon designs
product packing design by keon designs
product packing design by keon designs
Thank You.
Other Posts by Keon Designs
