Hands Logo Archives - Keon Designs | Canadian Design Agency in Ontario

KAT organisation was formed for the development and welfare of Indian farmers. They wanted to connect Indian farmers with the urban people via there food products selling on online stores like Snapdeal. The future goals does not restrict to only food products rather they are planning to make farmer insurance policies and farmer education systems as their main priority. Keon Design’s role was to develop the Brand image of KAT in such a way that if makes Farmers feel Trustworthy and welcoming.

Krushivardhan AgroTech Logo Designs by Keon Designs

The Loyal Brand- Trust for farmers

KAT wanted to visually represent themselves as a loyal brand for Indian farmers and create a humble and welcoming first impression for the Indian audience.

krushivardan AgroTech concept crate for logo Design by Keon Designs

The attributes like enlightenment for farmers, humble gesture of namaste and wheat (anaaj), the main crop of Indian public were considered to connect with masses. Also the helpful nature, joy and energy were considered to create a visual brand identity which could connect Indian farmers and local bodies to trust the initiative of Krushivardhan Agrotech.

Various ideations were done to create the brand visual considering all the attributes.

krushivardan AgroTech concept crate for logo Design by Keon Designs

Finally the Right one !

The overall logo shows the namaste gesture symbolising humbleness and welcoming nature of Indian farmers.The upper part shows the crop in the hands of the farmer symbolising that expansion and growth of Indian crops. The bottom part of logo shows the enlightenment which the organisation offers for farmers to grow and expand.

The green colour shows growth, prosperity and expansion for Indian farmers and orange/saffron colour shows warmth and energy .The colours of Indian Tricolour flag were considered to create the Indian feel.