After first phase of Ideations, a discussion was held with client regarding the future targets and goals of the company.
Client said “We are looking for international clients in Dubai and other countries”
Our team designer asked “If that is the future prospect, then why we are using Atharva Energy Solutions which is difficult for a foreign consumer to pronounce as the whole name?
Why not AES!! That’s it! Easy to use and pronounce for consumer !”
The whole brand statergy changed considering the future goals of the company and now AES came into existence.