Tag: design

Design (1.618) Part 2

Golden Ratio in Nature Keon Designs Pravin Ghodke

Part 2: How to use Golden Ratio in Product Design?

Design Raised to Golden Ratio This blog is in continuation of my previous blog, Design Raised to Golden Ration Part 1. Please read the previous blog to get connected to the reasons of why golden ratio is used in Designs. In this blog, some of the techniques of using golden ratio are shared.

Part 1: Why Do Designers Use Golden Ratio As Their Tool?

Golden Ratio in Nature

As you have read about the presence of golden ratio in nature. Here I am sharing some details on how it is being followed in Nature. And then I will share how should we follow that in our designs.

Golden Ratio in the Human Anatomy

Keon Designs_Pravin Ghodke_Human Anatomy_Golden_Ratio Proportions

Artwork created by Pravin Ghodke

The observation in the above image is, most of the important or noticeable features are placed in such a way that their distances are in the golden ratio.

Golden Ratio in Nature

Golden Ratio in Nature Keon Designs Pravin Ghodke

Golden Ratio in Nature image by Pravin Ghodke

The observation in the above image is, most drastic change in curves or number of elements present in the composition are in either Golden Ratio or in Fibonacci Series.

There are many such examples present in nature and our daily surroundings. The main intention to focus on the above examples was to bring light to the important ways to replicate the way golden ratio is present in nature. So following are those pointers

Three Important Observations & Their Application

1

Design the product in such way that the height and the width of the overall product are in Golden Ratio.

Golden ratio in Height and width

Golden Ratio in Product Design image by Pravin Ghodke

2

Design the product in such way that the elements inside the product are placed at the distances which are in Golden Ratio.

Golden Ratio in Product Design by Keon Designs and Pravin Ghodke

Golden Ratio in Product Design image by Pravin Ghodke

Golden Ratio in Transportation Design or car by Keon Designs and Pravin Ghodke

Golden Ratio in Transportation Design image by Pravin Ghodke

3

Design the product in such way that the form changes its curvature value at the point which is in Golden Ratio with respect to the full curve.

Keon Designs_KD_Golden Ratio_Pravin Ghodke_4_Product Design

Golden Ratio in Transportation Design image by Pravin Ghodke

The above mentioned 3 possibilities of using Golden Ratio as the tool for Product Designing are just a gist of the huge number of possibilities of using it. Now it depends upon your creativity how to make your good design better by using these pointers.

Thank You.

Pravin Ghodke

Design (1.618) Part 1

Leonardo Fibonacci

Part 1: Why Do Designers Use Golden Ratio as Their Tool?

Design Raised to Golden Ratio.

This Blog is about what is Golden Ratio and Why do Designers use it as their tool?

Leonardo Fibonacci and Fibonacci Series

Leonardo Fibonacci

Graphic Artwork of Fibonacci in Golden Ratio by Pravin Ghodke

Thanks to Leonardo Pisano Bigollo, well known as Leonardo Fibonacci.

He was an Italian mathematician from the Republic of Pisa, who proposed a mathematical sequence which then turned out to bring golden ratio into existence.

The Fibonacci series is built as follows

a, b, (a+b)…

The next number in the series is generated by simply adding the preceding two numbers in series. So the series will be as follows

1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233, 377… and so on.

Golden Ratio and Fibonacci Series

The Golden Ratio is developed from Fibonacci series in the following way

 

Golden Ratio Mathematical Image by Pravin Ghodke and Keon Designs1

So considering any two adjacent numbers in the Fibonacci series we can see that the golden ratio (1.618) is achieved

1, 1, 2, 3, 5, 8, 13, 21, 34…

From the above sequence lets consider 13 and 21

So 13+21 = 33

34/21 = 1.619

Golden Ratio in Nature

The following video will explain how things in nature are related to Golden Ratio

Thanks to ETEREAESTUDIOS.COM for this video. The purpose to add this video to this blog is just for spreading the knowledge and get more visibility to the video.​

Now that we have come to a similar page where we understood the existence of golden ratio in Nature around us. Let us move forward to

Why do we (Human Designers) use golden ratio in our work?

As human beings, we still are born on Earth (not yet on Mars or …) and from childhood, we have been surrounded with nature, people (our own body) and things which knowingly or unknowingly are following the golden ratio. We have been looking at them, observing them and in our subconscious mind storing them as the references.

Golden Ratio in Nature

Now the role of Designers is very critical. They have to please their client or customer by creating “mesmerizing designs” (that’s what my clients expect from me!)

And for doing this we cunningly use the tool that has been mesmerizing them (or probably you also) since the childhood. And, that is GOLDEN RATIO.

I don’t know if the designers from other world are still using them, because maybe their clients have not been brought up with the things that follow the golden ratio. (I will have to ask that to the Thanos’s designer, but they are busy in destruction. Uhhh!)

 

I hope that has answered the important topic of debate in design world.

I will like to know your views on the same so just put your comments below. If you have liked it then please share this forward and together let’s spread the knowledge.

In my next blog I will be talking about how to use the golden ratio while designing, so stay tuned.

 

Thank you

Pravin Ghodke

Part 2: How to use Golden Ratio in Product Design?

Planter Kit Packaging

Planter kit is a mini plant pot kit which includes the soil discs (coco peat discs) and seeds used for home decor and indoor planting. The mini pot, coco peat discs and seeds are the main products which were supposed to be packaged and displayed in malls.  Such kits with different seeds like Chilly, Coriander, fenugreek, Basil, Lettuce, Sage, Shepu, Spinach, Tomatoes and wheat were packaged. The role of Keon Designs to create the seamless designs for the variety of packages.

Product-plant-kit-design-bt-keon-designs

The packaging design needed to be attractive and needed something new which could pull the customer walking by and grab their attention. Although the parallel products in the market were cubical boxes with pot kits inside and hence, we decided to make an intuitive concept in which the packaging should appear as a plant itself! 

The Interlocking leaves packaging - Product Design part

The upper top surface of the package looks like two leaves blooming over the planter kit which gives an intuitive feel of the plant to the customer and it interlocks to close the package and flattens while transportation making it easy to use and cost-effective packaging product. The two slits on sidewalls of the packaging strip lock the pot and make it easy to handle.

lock-_system_packing-design-by-keon-designs

Lock system_packing design by Keon Designs

Unlock-system-plant-kit-design-by-keon-designs

kit design by Keon Designs

Video of packaging operation by Keon Designs

Finally The Plant style design !

The major product design part was completed to make the packaging sturdy, easy to handle, transportation and usage for customer. 

The graphics were kept simple and elegant to give a plant look to the package. The colour combination of green leaves with soil patch on top makes it look a plant and the walls were highlighted with green and red depending on the seeds like chilly’s was kept red and spinach was kept green. The typography was calligraphy giving it casual and elegant look. The seed name in hindi was also given below the main product name and the contents in the kit was highlighted on right. 

chajjad_plant

plant kit product packing design Designs by Keon Designs

front_view-design-by-keon-design

plant kit Designs by Keon Designs

Plant kit Product packing dseign by keon designs

plant kit Designs by Keon Designs

product packing dseign by keon designs 01

plant kit Designs by Keon Designs

product packing dseign by keon designs 03

plant kit Designs by Keon Designs

product packing dseign by keon designs 02

plant kit Designs by Keon Designs

Inside Infographics

The planter kit has three main things inside- Pot, cocopeat discs and seeds. To use the planter kit , we created 4 simple graphical steps on the back side of the packaging for better experience of the user.  

Info graphics layout

Planter kit design by Keon Designs

Thank You.

Other Posts by Keon Designs​