Tag: design tools

Design Thinking and Company Culture

The Discussion panel of the Human Resource Managers and Design Director Pravin Ghodke from Keon Designs

Keon Designs was invited as the panellist in an event organised by Smart Works and Culturro. The topic of discussion was about Human Resource and Motivation factors. Mr Pravin Ghodke, Design Director of Keon Designs was part of this discussion. He guided the panel with Design Thinking Approach.

Strategic Objectives

An organization must have it’s strategic objectives to start for developing work experience. The core of the strategic objective is dependent on

1. What does the organization stand for?

2. What are its Values?

3. Why should someone be proud to get connected with the organization?

Answering these questions emotionally and tangibly is very important. They form the base pillars of the motivational factors of the organization.


Common Reasons of Failure

Most of the organizations fail to develop their work culture and with no doubt, it gets reflected in the final output of the organization. Never a single person or one team should be held responsible for not achieving the output of the organization. The common factors that fail the organization are

1. Lack of Ownership: Most of the times employees are not guided with their responsibilities and their importance. Also, there will be a lot of other reasons for it, but it is an organization’s responsibility to resolve them.

2. Missing Organization Alignment and Understanding:  An organization runs like an engine. All parts functioning smoothly and in synergy. Even if a smallest part of it does not function properly the whole engine collapses. This understanding has to be developed in every employee.

3. Non-Collaborative Culture: Each team in an organization has their own importance and the other teams must understand it. Respecting each other for their efforts and intellectual plays a very important role.

Organization / Company Culture

The Culture is a two-way street. It depends on two questions

1. What does the company want? (The set of behaviours that are important for the company to be successful)

2. What does the company provide? (An environment that nurtures psychological needs of the employee) this is the factor that defines WORKPLACE EXPERIENCE

An image of the orchestra depicting the role of each level of employees

Picture from Google

WORKPLACE EXPERIENCE is a perfect Harmony between leadership, employees and policies leading to high performing organizations. The Leadership of an organization set the tone for workplace experience. Employees play the role of promoters and thought through policies are the pointers.

Design Thinking

The development of the above mentioned WORKPLACE EXPERIENCE is an stringent yet important task. But with changing lifestyle and needs of employees, an organization must understand that this WORKPLACE EXPERIENCE must evolve with time. This development must happen constantly inside the organization and should become rich with time. To make this happen an approach of design thinking must be applied. 

A design thinking cycle describing the steps in design process

Picture from Google

1. An organizational level study must be done for understanding the employee’s psychology.

2. The need for the change in WORKPLACE EXPERIENCE must be defined.

3. Various interdisciplinary activities must be done to generate ideas of development.

4. These ideas must be formulated in a tangible approach

5. The approach must be implemented on a small part of the organization and must be tested for its impact.

6. If proven successful, only then must be implemented in the whole organization.


Design thinking can be applied to various parts of the organization and on various levels. Its benefits are tangible. It has been widely used by renowned organizations across the globe.

We at Keon Designs help our clients understand this method. Under Brand Management activities for our clients, this approach has been proved its results on the exponential level in a time period of just 1 year.

Thank You


Images of the event

Pravin Ghodke Design Director of Keon Designs discussing the importance of design thinking in structuring the culture of the organization

Mr Pravin sharing his views

Keon Designs, Pravin Ghodke describing the importance of design thinking in developing the organization or company culture

Mr Pravin sharing his views

Design (1.618) Part 2

Golden Ratio in Nature Keon Designs Pravin Ghodke

Part 2: How to use Golden Ratio in Product Design?

Design Raised to Golden Ratio This blog is in continuation of my previous blog, Design Raised to Golden Ration Part 1. Please read the previous blog to get connected to the reasons of why golden ratio is used in Designs. In this blog, some of the techniques of using golden ratio are shared.

Part 1: Why Do Designers Use Golden Ratio As Their Tool?

Golden Ratio in Nature

As you have read about the presence of golden ratio in nature. Here I am sharing some details on how it is being followed in Nature. And then I will share how should we follow that in our designs.

Golden Ratio in the Human Anatomy

Use of Golden Ratio in Human Beings. An educational blog by Keon Designs

Artwork created by Pravin Ghodke

The observation in the above image is, most of the important or noticeable features are placed in such a way that their distances are in the golden ratio.

Golden Ratio in Nature

Golden Ratio in Nature Keon Designs Pravin Ghodke

Golden Ratio in Nature image by Pravin Ghodke

The observation in the above image is, most drastic change in curves or number of elements present in the composition are in either Golden Ratio or in Fibonacci Series.

There are many such examples present in nature and our daily surroundings. The main intention to focus on the above examples was to bring light to the important ways to replicate the way golden ratio is present in nature. So following are those pointers

Three Important Observations & Their Application


Design the product in such way that the height and the width of the overall product are in Golden Ratio.

Golden ratio in Height and width

Golden Ratio in Product Design image by Pravin Ghodke


Design the product in such way that the elements inside the product are placed at the distances which are in Golden Ratio.

Golden Ratio in Product Design by Keon Designs and Pravin Ghodke

Golden Ratio in Product Design image by Pravin Ghodke

Golden Ratio in Transportation Design or car by Keon Designs and Pravin Ghodke

Golden Ratio in Transportation Design image by Pravin Ghodke


Design the product in such way that the form changes its curvature value at the point which is in Golden Ratio with respect to the full curve.

Use of Golden Ratio in Product Design. An educational blog by Keon Designs

Golden Ratio in Transportation Design image by Pravin Ghodke

The above mentioned 3 possibilities of using Golden Ratio as the tool for Product Designing are just a gist of the huge number of possibilities of using it. Now it depends upon your creativity how to make your good design better by using these pointers.

Thank You.

Pravin Ghodke

Design (1.618) Part 1

Leonardo Fibonacci 1.618

Part 1: Why Do Designers Use Golden Ratio as Their Tool?

Design Raised to Golden Ratio.

This Blog is about what is Golden Ratio and Why do Designers use it as their tool?

Leonardo Fibonacci and Fibonacci Series

Leonardo Fibonacci 1.618

Graphic Artwork of Fibonacci in Golden Ratio by Pravin Ghodke

Thanks to Leonardo Pisano Bigollo, well known as Leonardo Fibonacci.

He was an Italian mathematician from the Republic of Pisa, who proposed a mathematical sequence which then turned out to bring golden ratio into existence.

The Fibonacci series is built as follows

a, b, (a+b)…

The next number in the series is generated by simply adding the preceding two numbers in series. So the series will be as follows

1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233, 377… and so on.

Golden Ratio and Fibonacci Series

The Golden Ratio is developed from Fibonacci series in the following way


Golden Ratio Mathematical Image by Pravin Ghodke and Keon Designs1.618

So considering any two adjacent numbers in the Fibonacci series we can see that the golden ratio (1.618) is achieved

1, 1, 2, 3, 5, 8, 13, 21, 34…

From the above sequence lets consider 13 and 21

So 13+21 = 33

34/21 = 1.619

Golden Ratio in Nature

The following video will explain how things in nature are related to Golden Ratio

Thanks to ETEREAESTUDIOS.COM for this video. The purpose to add this video to this blog is just for spreading the knowledge and get more visibility to the video.​

Now that we have come to a similar page where we understood the existence of golden ratio in Nature around us. Let us move forward to

Why do we (Human Designers) use golden ratio in our work?

As human beings, we still are born on Earth (not yet on Mars or …) and from childhood, we have been surrounded with nature, people (our own body) and things which knowingly or unknowingly are following the golden ratio. We have been looking at them, observing them and in our subconscious mind storing them as the references.

Golden Ratio in Nature

Now the role of Designers is very critical. They have to please their client or customer by creating “mesmerizing designs” (that’s what my clients expect from me!)

And for doing this we cunningly use the tool that has been mesmerizing them (or probably you also) since the childhood. And, that is GOLDEN RATIO.

I don’t know if the designers from other world are still using them, because maybe their clients have not been brought up with the things that follow the golden ratio. (I will have to ask that to the Thanos’s designer, but they are busy in destruction. Uhhh!)


I hope that has answered the important topic of debate in design world.

I will like to know your views on the same so just put your comments below. If you have liked it then please share this forward and together let’s spread the knowledge.

In my next blog I will be talking about how to use the golden ratio while designing, so stay tuned.


Thank you

Pravin Ghodke

Part 2: How to use Golden Ratio in Product Design?