Tag: Brand Guideline Design

Impact of Design on Industry and Society

Importance of Design in Industry Evolution of Wheel

Design is practiced from ages. Invention and evolution process of wheel was actually a design process. There were problems of transportation of goods. People must have gone under various observations. They must have made prototypes and would have tested. Eventually design was evolved.

Need of Evolution

With the connect of the above story, it is clear that evolution happened in various sectors of industry. But why was the evolution needed? And what were the factors that shaped evolution?

After the industrial revolution, industries started to invest in research and development. This was to keep an upper hand in the market. Automotive industry picked it up fastest, later came food industry in the picture and so on. With this, user or consumer started getting attention. Slowly Human-Centric approach appeared. Consumers started becoming prime important factors for industries.

Evolution of Industry

With the evolving technology, needs and aspirations of consumers also got evolved. The mindset of consumers evolved from need to experience in following way

Need > Efficient > Satisfaction > Experience > Next…

If you take any product and trace its evolution you will find the above parameters in common. Before industrial revolution consumers were in need of the products that would help them survive. After World War II the economy was juggling on stings as it suffered losses. That drove the consumer’s mindset to efficient sources of the developing these products.  Later a stable economy started developing and an urge of satisfaction in consumers got developed. In a very short period of time this shifted to experience based consumer mindset. Today’s consumer is ready to pay more for an excellent experience, whether be it related to sitting in a car or sipping a cold drink.

Today's Consumer

Today’s consumer is impatient. If an app is not simple to operate they delete it within a minute. Every time they go to a shopping mall, they have so much of variety and brands serving. This gave them the superpower of decision making. A product gets just 3 seconds to prove itself. If it proves right only then it stays in the hands of customer or goes back on the shelf.

Lady making choice for product

Image from Google Search

How do industries sustain this competition?

Experience for Consumer

A company must know its target audience thoroughly before launching their product. This becomes the first step in the design process. If your product can hit the right string of the heart only then a consumer is going to purchase it. And How do you hit this string?

Design Thinking

The development for the above mentioned consumer is a stringent yet important task. But with changing lifestyle and needs of employees, an organization must understand that this EXPERIENCE must evolve with time. This development must happen constantly and should become rich with time. To make this happen an approach of design thinking must be applied. 

A design thinking cycle describing the steps in design process

Image from Google Search

Impact of Design Thinking

The value of design is difficult to define. The design is hard to isolate as a function and the design function operates differently by industry.  That makes bench-marking to standardized measurement metrics difficult. Instead, DMI (Design Management Institute) chose to look at the value of design-focused organizations as an aggregate.  In 2013, DMI and Motiv Strategies collaborated to develop a market index that could be used to track how design-focused companies perform relative to the S&P 500 over time. 15 publicly traded US companies made the criteria for inclusion. The results supported a growing body of findings that good design drives shareholder value. 

DMI Design Value Index (Source: Design Management Institute)

The companies investing in design were able to sell their products or services far more effectively, with sales representing an average of 34% of growth in their turnover, compared to just 18% in companies that did not use design.

Over ten years period, design-driven companies outperformed the rest of the S&P index by 228%.

Keon Designs

We at Keon Designs use this design thinking to serve our clients. It has been recorded that our clients have generated commendable results with our approach. To get in touch with us for supporting your company please contact us on the following link.

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Design Thinking and Company Culture

The Discussion panel of the Human Resource Managers and Design Director Pravin Ghodke from Keon Designs

Keon Designs was invited as the panellist in an event organised by Smart Works and Culturro. The topic of discussion was about Human Resource and Motivation factors. Mr Pravin Ghodke, Design Director of Keon Designs was part of this discussion. He guided the panel with Design Thinking Approach.

Strategic Objectives

An organization must have it’s strategic objectives to start for developing work experience. The core of the strategic objective is dependent on

1. What does the organization stand for?

2. What are its Values?

3. Why should someone be proud to get connected with the organization?

Answering these questions emotionally and tangibly is very important. They form the base pillars of the motivational factors of the organization.

 

Common Reasons of Failure

Most of the organizations fail to develop their work culture and with no doubt, it gets reflected in the final output of the organization. Never a single person or one team should be held responsible for not achieving the output of the organization. The common factors that fail the organization are

1. Lack of Ownership: Most of the times employees are not guided with their responsibilities and their importance. Also, there will be a lot of other reasons for it, but it is an organization’s responsibility to resolve them.

2. Missing Organization Alignment and Understanding:  An organization runs like an engine. All parts functioning smoothly and in synergy. Even if a smallest part of it does not function properly the whole engine collapses. This understanding has to be developed in every employee.

3. Non-Collaborative Culture: Each team in an organization has their own importance and the other teams must understand it. Respecting each other for their efforts and intellectual plays a very important role.

Organization / Company Culture

The Culture is a two-way street. It depends on two questions

1. What does the company want? (The set of behaviours that are important for the company to be successful)

2. What does the company provide? (An environment that nurtures psychological needs of the employee) this is the factor that defines WORKPLACE EXPERIENCE

An image of the orchestra depicting the role of each level of employees

Picture from Google

WORKPLACE EXPERIENCE is a perfect Harmony between leadership, employees and policies leading to high performing organizations. The Leadership of an organization set the tone for workplace experience. Employees play the role of promoters and thought through policies are the pointers.

Design Thinking

The development of the above mentioned WORKPLACE EXPERIENCE is an stringent yet important task. But with changing lifestyle and needs of employees, an organization must understand that this WORKPLACE EXPERIENCE must evolve with time. This development must happen constantly inside the organization and should become rich with time. To make this happen an approach of design thinking must be applied. 

A design thinking cycle describing the steps in design process

Picture from Google

1. An organizational level study must be done for understanding the employee’s psychology.

2. The need for the change in WORKPLACE EXPERIENCE must be defined.

3. Various interdisciplinary activities must be done to generate ideas of development.

4. These ideas must be formulated in a tangible approach

5. The approach must be implemented on a small part of the organization and must be tested for its impact.

6. If proven successful, only then must be implemented in the whole organization.

 

Design thinking can be applied to various parts of the organization and on various levels. Its benefits are tangible. It has been widely used by renowned organizations across the globe.

We at Keon Designs help our clients understand this method. Under Brand Management activities for our clients, this approach has been proved its results on the exponential level in a time period of just 1 year.

Thank You

 

Images of the event

Pravin Ghodke Design Director of Keon Designs discussing the importance of design thinking in structuring the culture of the organization

Mr Pravin sharing his views

Keon Designs, Pravin Ghodke describing the importance of design thinking in developing the organization or company culture

Mr Pravin sharing his views