Sturdfix is an industrial fastener manufacturing company. Keon Designs was involved in development of the total brand starting from the name finalizing till their presence in market at every step.
The owners of the company wanted to keep their company’s thinking in modern era. This company was going to flourish in fastener sector of the industry. Various key words related to the background, vision and likes of the company owners were jotted. Two words prominently came up
Sturdy + Fixing = Sturd Fix > Sturfix
Since the interviews of the owners were fruitful and we had insights regarding the our next step. We moved forward to designing the brand identity for the company.
Sturdfix Logo Ideations by Keon Designs
A different approach of Logo was thought after this.
Client: “Can we keep Logo’s design language serious and make an identity separate which is playful?”
Keon: “We can make a mascot for the company and that would also act like identity”
Client: “Awesome idea!!!”
Final Logo Design by Keon Designs
Setting the Brand Color Scheme
Brand Color Scheme for Sturdfix by Keon Designs
Size checking for the Logo
Background Color Checking, and responsiveness of Logo with respect to that.
As decided after the designing of the Logo, our focus turned towards Mascot Designing.
Ideations for the Mascot for Sturdfix
Refinement in design of Mascot
Combining the Mascot with Logo
Mascot and Logo Combination for Sturdfix
After designing the brand identity for Sturfix. The brand design language was developed and brand guideline were formulated. Following the guidelines Keon started with collateral designing.
Brand collateral design for Sturdfix by Keon Designs
Advertising designed by Keon Designs
Bringing the brand guidelines into 3 Dimensional space was a challenging factor.
Installation Photographs at Pragati Maidaan, New Delhi, India
Product Packaging Design for 300+ products of Sturdfix
Our Creative Director Mrs. Aditi Bansal-Madaan with Directors of Sturdfix