Category: Creative Blogs

Impact of Design on Industry and Society

Importance of Design in Industry Evolution of Wheel

Design is practiced from ages. Invention and evolution process of wheel was actually a design process. There were problems of transportation of goods. People must have gone under various observations. They must have made prototypes and would have tested. Eventually design was evolved.

Need of Evolution

With the connect of the above story, it is clear that evolution happened in various sectors of industry. But why was the evolution needed? And what were the factors that shaped evolution?

After the industrial revolution, industries started to invest in research and development. This was to keep an upper hand in the market. Automotive industry picked it up fastest, later came food industry in the picture and so on. With this, user or consumer started getting attention. Slowly Human-Centric approach appeared. Consumers started becoming prime important factors for industries.

Evolution of Industry

With the evolving technology, needs and aspirations of consumers also got evolved. The mindset of consumers evolved from need to experience in following way

Need > Efficient > Satisfaction > Experience > Next…

If you take any product and trace its evolution you will find the above parameters in common. Before industrial revolution consumers were in need of the products that would help them survive. After World War II the economy was juggling on stings as it suffered losses. That drove the consumer’s mindset to efficient sources of the developing these products.  Later a stable economy started developing and an urge of satisfaction in consumers got developed. In a very short period of time this shifted to experience based consumer mindset. Today’s consumer is ready to pay more for an excellent experience, whether be it related to sitting in a car or sipping a cold drink.

Today's Consumer

Today’s consumer is impatient. If an app is not simple to operate they delete it within a minute. Every time they go to a shopping mall, they have so much of variety and brands serving. This gave them the superpower of decision making. A product gets just 3 seconds to prove itself. If it proves right only then it stays in the hands of customer or goes back on the shelf.

Lady making choice for product

Image from Google Search

How do industries sustain this competition?

Experience for Consumer

A company must know its target audience thoroughly before launching their product. This becomes the first step in the design process. If your product can hit the right string of the heart only then a consumer is going to purchase it. And How do you hit this string?

Design Thinking

The development for the above mentioned consumer is a stringent yet important task. But with changing lifestyle and needs of employees, an organization must understand that this EXPERIENCE must evolve with time. This development must happen constantly and should become rich with time. To make this happen an approach of design thinking must be applied. 

A design thinking cycle describing the steps in design process

Image from Google Search

Impact of Design Thinking

The value of design is difficult to define. The design is hard to isolate as a function and the design function operates differently by industry.  That makes bench-marking to standardized measurement metrics difficult. Instead, DMI (Design Management Institute) chose to look at the value of design-focused organizations as an aggregate.  In 2013, DMI and Motiv Strategies collaborated to develop a market index that could be used to track how design-focused companies perform relative to the S&P 500 over time. 15 publicly traded US companies made the criteria for inclusion. The results supported a growing body of findings that good design drives shareholder value. 

DMI Design Value Index (Source: Design Management Institute)

The companies investing in design were able to sell their products or services far more effectively, with sales representing an average of 34% of growth in their turnover, compared to just 18% in companies that did not use design.

Over ten years period, design-driven companies outperformed the rest of the S&P index by 228%.

Keon Designs

We at Keon Designs use this design thinking to serve our clients. It has been recorded that our clients have generated commendable results with our approach. To get in touch with us for supporting your company please contact us on the following link.

Contact Us

Thank You.

Design (1.618) Part 2

Golden Ratio in Nature Keon Designs Pravin Ghodke

Part 2: How to use Golden Ratio in Product Design?

Design Raised to Golden Ratio This blog is in continuation of my previous blog, Design Raised to Golden Ration Part 1. Please read the previous blog to get connected to the reasons of why golden ratio is used in Designs. In this blog, some of the techniques of using golden ratio are shared.

Part 1: Why Do Designers Use Golden Ratio As Their Tool?

Golden Ratio in Nature

As you have read about the presence of golden ratio in nature. Here I am sharing some details on how it is being followed in Nature. And then I will share how should we follow that in our designs.

Golden Ratio in the Human Anatomy

Use of Golden Ratio in Human Beings. An educational blog by Keon Designs

Artwork created by Pravin Ghodke

The observation in the above image is, most of the important or noticeable features are placed in such a way that their distances are in the golden ratio.

Golden Ratio in Nature

Golden Ratio in Nature Keon Designs Pravin Ghodke

Golden Ratio in Nature image by Pravin Ghodke

The observation in the above image is, most drastic change in curves or number of elements present in the composition are in either Golden Ratio or in Fibonacci Series.

There are many such examples present in nature and our daily surroundings. The main intention to focus on the above examples was to bring light to the important ways to replicate the way golden ratio is present in nature. So following are those pointers

Three Important Observations & Their Application


Design the product in such way that the height and the width of the overall product are in Golden Ratio.

Golden ratio in Height and width

Golden Ratio in Product Design image by Pravin Ghodke


Design the product in such way that the elements inside the product are placed at the distances which are in Golden Ratio.

Golden Ratio in Product Design by Keon Designs and Pravin Ghodke

Golden Ratio in Product Design image by Pravin Ghodke

Golden Ratio in Transportation Design or car by Keon Designs and Pravin Ghodke

Golden Ratio in Transportation Design image by Pravin Ghodke


Design the product in such way that the form changes its curvature value at the point which is in Golden Ratio with respect to the full curve.

Use of Golden Ratio in Product Design. An educational blog by Keon Designs

Golden Ratio in Transportation Design image by Pravin Ghodke

The above mentioned 3 possibilities of using Golden Ratio as the tool for Product Designing are just a gist of the huge number of possibilities of using it. Now it depends upon your creativity how to make your good design better by using these pointers.

Thank You.

Pravin Ghodke

Design (1.618) Part 1

Leonardo Fibonacci 1.618

Part 1: Why Do Designers Use Golden Ratio as Their Tool?

Design Raised to Golden Ratio.

This Blog is about what is Golden Ratio and Why do Designers use it as their tool?

Leonardo Fibonacci and Fibonacci Series

Leonardo Fibonacci 1.618

Graphic Artwork of Fibonacci in Golden Ratio by Pravin Ghodke

Thanks to Leonardo Pisano Bigollo, well known as Leonardo Fibonacci.

He was an Italian mathematician from the Republic of Pisa, who proposed a mathematical sequence which then turned out to bring golden ratio into existence.

The Fibonacci series is built as follows

a, b, (a+b)…

The next number in the series is generated by simply adding the preceding two numbers in series. So the series will be as follows

1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233, 377… and so on.

Golden Ratio and Fibonacci Series

The Golden Ratio is developed from Fibonacci series in the following way


Golden Ratio Mathematical Image by Pravin Ghodke and Keon Designs1.618

So considering any two adjacent numbers in the Fibonacci series we can see that the golden ratio (1.618) is achieved

1, 1, 2, 3, 5, 8, 13, 21, 34…

From the above sequence lets consider 13 and 21

So 13+21 = 33

34/21 = 1.619

Golden Ratio in Nature

The following video will explain how things in nature are related to Golden Ratio

Thanks to ETEREAESTUDIOS.COM for this video. The purpose to add this video to this blog is just for spreading the knowledge and get more visibility to the video.​

Now that we have come to a similar page where we understood the existence of golden ratio in Nature around us. Let us move forward to

Why do we (Human Designers) use golden ratio in our work?

As human beings, we still are born on Earth (not yet on Mars or …) and from childhood, we have been surrounded with nature, people (our own body) and things which knowingly or unknowingly are following the golden ratio. We have been looking at them, observing them and in our subconscious mind storing them as the references.

Golden Ratio in Nature

Now the role of Designers is very critical. They have to please their client or customer by creating “mesmerizing designs” (that’s what my clients expect from me!)

And for doing this we cunningly use the tool that has been mesmerizing them (or probably you also) since the childhood. And, that is GOLDEN RATIO.

I don’t know if the designers from other world are still using them, because maybe their clients have not been brought up with the things that follow the golden ratio. (I will have to ask that to the Thanos’s designer, but they are busy in destruction. Uhhh!)


I hope that has answered the important topic of debate in design world.

I will like to know your views on the same so just put your comments below. If you have liked it then please share this forward and together let’s spread the knowledge.

In my next blog I will be talking about how to use the golden ratio while designing, so stay tuned.


Thank you

Pravin Ghodke

Part 2: How to use Golden Ratio in Product Design?